Manuscript Number : IJSRST52211297

Impact of Personalized Marketing on Customer Buying Behavior

Authors(2) :-Manu Sharma, Dr. Mohan Lal Dhaka

Personalized marketing has revolutionized how businesses engage with consumers by tailoring messages and offers to individual preferences and behaviors. This study explores the impact of personalized marketing on customer buying behavior, focusing on how personalized strategies influence purchasing decisions, customer loyalty, and overall satisfaction. Through a comprehensive analysis of existing literature and empirical data, the research examines various personalization techniques, including targeted emails, product recommendations, and customized advertisements. Findings suggest that personalized marketing significantly enhances consumer engagement and increases conversion rates, as consumers respond more positively to relevant and individualized content. The study also highlights the challenges associated with implementing personalized marketing, such as privacy concerns and data management issues. This research contributes to a deeper understanding of personalized marketing's role in shaping modern consumer behavior and offers insights for businesses looking to optimize their marketing strategies.

Authors and Affiliations

Manu Sharma
Research Scholar, Department of Management, NIILM University, Kaithal, Haryana, India
Dr. Mohan Lal Dhaka
Supervisor, Department of Management, NIILM University, Kaithal, Haryana, India

Personalized Marketing, Customer Buying Behavior, Consumer Engagement, Targeted Advertising, Data Privacy, Marketing Strategies, Customer Loyalty, Conversion Rates

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Publication Details

Published in : Volume 9 | Issue 5 | September-October 2022
Date of Publication : 2022-10-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 699-705
Manuscript Number : IJSRST52211297
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Manu Sharma, Dr. Mohan Lal Dhaka, " Impact of Personalized Marketing on Customer Buying Behavior", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 9, Issue 5, pp.699-705, September-October-2022.
Journal URL : https://ijsrst.com/IJSRST52211297
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